Friday, June 27, 2008

WWE Promotes New VP Of Affiliate Marketing - Press Release - 25th June 2008

STAMFORD, Conn., June 25, 2008 -- World Wrestling Entertainment® has promoted Lisa Richards to Vice President, Affiliate Marketing. In her new role, Richards will be responsible for the marketing and promotion of WWE’s slate of annual pay-per-view events, including WrestleMania®, and the subscription video-on-demand service, WWE 24/7™ On Demand®. The announcement was made today by Peter Clifford, WWE’s Senior Vice President, Affiliate Sales and Marketing.

“For four years, Lisa has been a primary force behind the affiliate tools and award winning promotions that drive sales of our pay-per-view and VOD products,” said Clifford.

Richards joined WWE in 2004 as Affiliate Sales Director, Western Region. Prior to WWE, she was a manager of sales and marketing at Starz Encore Group.

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